It’s February, the month of love, but for retailers, it’s also the month of strategic planning. The post-holiday sales rush has settled, and now is the perfect moment to refocus and gear up for the next big sales opportunities. If you’ve been waiting for the right time to maximise the potential of your gift card program, this is it. Here’s why launching your gift card promotions now will set your brand up for success in the months ahead.
1. Capitalise on post-holiday spending habits 💳
The start of the year brings a wave of shoppers looking to redeem gift cards received over the holidays. This presents a golden opportunity to encourage additional spend. Studies show that customers tend to spend more than the value of their gift cards, so why not nudge them with targeted promotions? Offering limited-time incentives like bonus gift cards with purchase or exclusive discounts for gift card users can drive incremental revenue and increase basket size.
2. Keep your brand top of mind between peak shopping sessions 🛍️
Retailers often focus heavily on Q4, but maintaining momentum in Q1 and Q2 is just as important. A well-timed gift card campaign can sustain engagement, boost brand loyalty, and keep customers coming back long after the festive season. Whether it’s for Valentine’s Day, Mother’s Day, or just because, a fresh gift card promotion can help bridge the gap between peak shopping periods and maintain consistent sales.
3. Tap into corporate gifting budgets early 🎯
The start of the year is also when many businesses review their budgets for employee incentives and rewards. A well-structured B2B gift card strategy can position your brand as the go-to choice for corporate gifting. From staff rewards to customer incentives, now is the time to market your gift cards as the perfect solution for businesses looking to engage employees and reward loyalty throughout the year.
4. Stay ahead of your competitors 🚀
Retailers who wait until later in the year to push their gift card promotions risk playing catch-up. By launching now, you can build awareness, test different marketing approaches, and refine your strategy ahead of key retail moments like Father’s Day and back-to-school shopping. An early start also allows you to fine-tune your omni-channel approach, ensuring seamless gift card purchasing and redemption across online and in-store channels.
5. Drive digital engagement and customer acquisition 📲
Digital gift cards continue to gain traction, especially among younger consumers who expect frictionless, mobile-friendly experiences. Leveraging digital promotions, such as social media giveaways, referral bonuses, and influencer partnerships, can help expand your reach and attract new customers. A well-executed eCommerce site and campaigns now will establish strong engagement well before the next major sales surge.
Get started with Jigsaw 🧩
Launching a successful gift card promotion requires the right strategy, timing, and execution. At Jigsaw, we specialise in helping brands unlock the full potential of their gift card programs, whether it’s optimising B2B partnerships, refining digital strategies, or creating eye-catching designs that drive sales.
There’s no better time than now to take action. Let’s work together to make your gift cards a key driver of revenue and customer loyalty this year. 🚀
Ready to get started? Get in touch with Jigsaw today.
