Read time 2 mins
Author Tillo
Delight is an interesting thing. It’s fleeting and hard to achieve, but absolutely essential for businesses striving to build long-lasting relationships with their customers.
For loyalty solution providers, helping businesses deliver delight is the cornerstone of their value proposition, and this goes beyond “customer satisfaction” - delight is about exceeding expectations and creating a memorable emotional connection.
As a loyalty provider, adding digital gift cards to your suite of solutions could be a game-changer. Not only do they meet the demands of businesses looking to incentivize their customers, but they also appeal to end consumers, who see them as a desirable and flexible reward.
Let’s explore why digital gift cards should be part of your offering.
Adding digital gift cards to your loyalty solutions benefits both your customers and their end users. Here’s why they’re a smart addition to your offering:
Your clients’ success depends on their ability to retain customers. Here’s why retention is critical:
💰 Acquiring a new customer costs 5 times more than retaining an existing one!
🚀 Increasing customer retention by 5% can boost profits by 25-95%.
🔁 Customers in loyalty programs are more likely to stay engaged and repeat purchases.
Digital gift cards make retention easier by offering an instant, flexible reward that makes end consumers feel valued. By integrating gift cards into your loyalty platform, you empower your clients to create meaningful connections with their audiences.
For loyalty providers, digital gift cards are a compelling feature to offer prospective clients. According to the GCVA:
🛍️ 1 in 5 shoppers became a regular customer of a brand after receiving a gift card.
⭐️ 31% of Millennials and Gen Z shoppers report becoming loyal to a brand after redeeming a gift card.
By offering digital gift cards, you position your platform as a tool for both retention and acquisition, giving your clients a competitive edge.
Source: 3 Tier Logic
Your clients’ reputation depends on the experiences they provide to their customers, and gift cards can help! Exceptional rewards programs with digital gift cards can help your clients by:
📣 Turning customers into brand advocates who share their positive experiences.
👀 Helping them to stand out in crowded markets by offering desirable and memorable rewards.
More than 90% of companies have some form of loyalty program, but not all programs are created equal. Digital gift cards help your clients:
🏆 Compete effectively in industries where loyalty programs are standard.
🚀Innovate in industries where loyalty is underutilized, giving them a first-mover advantage.
🌍Offer a scalable, global reward solution that resonates with diverse consumer demographics.
When recommending digital gift cards to your clients, it’s essential to highlight the psychological benefits they offer to end consumers. They may seem similar to cash incentives, but gift cards are a lot more memorable.
Unlike cash rewards, which often go unnoticed, gift cards feel like a treat. Research shows that consumers prefer gift cards over other incentives like coupons, and what's more, recipients are more likely to buy indulgent items, creating lasting positive associations.
For loyalty solution providers, offering digital gift cards via Tillo’s plug-and-go API is a strategic move that benefits your business, your clients, and their end consumers. Our award-winning API connects you to the world’s most popular brands, enabling seamless integration at scale.
With Tillo, you can:
Provide your clients with cost-effective loyalty solutions featuring exclusive brand discounts.
Enhance the end-user experience with fast, flexible, and delightful rewards.
Empower your clients to build stronger customer relationships and drive business growth.
Ready to elevate your loyalty solutions with digital gift cards? Request a demo today!
