Helping Consumers Maximize Money Without Sacrificing What Matters
The market today is unpredictable — businesses are facing rising costs and shifting consumer behavior. Consumers are trying to make their money go further, and businesses need to find ways to keep customers loyal while protecting their bottom line. This creates a real challenge: how do you maintain value for your customers without compromising your margins?
Retail spending in the U.S. topped $7.4 trillion last year, per Yahoo Finance, but momentum is slowing. According to Crowdfund Insider, 76% of consumers are cutting back. They’re now prioritizing rewards that offer immediate value, not just discounts.
By 'immediate value,' we mean the ability for consumers to access their rewards instantly, rather than waiting for cashback to clear or redeeming discounts at a later time. That value can be delivered in two key ways:
For example, with a 5% discount on grocery gift cards, a $100 weekly shop becomes $95. It might not seem like much, but over a year, that’s an extra $260 in their pocket. Real, tangible value — right when they need it most.
What Smart Businesses Are Doing Differently
Businesses like Klarna and StubHub are adjusting their strategies in response to economic challenges. Klarna’s recent IPO filing made it clear: shifting market conditions are impacting both consumer spending and merchant performance. In such times, staying connected to your customers and offering solutions they care about is more important than ever.
TopCashback for example, boosted customer loyalty and protected margins by partnering with Tillo to enhance their TopGiftCards platform. By offering digital gift cards with instant cashback rewards and expanding their brand portfolio, they created a seamless and valuable experience for their customers. This strategic move allowed them to meet customer expectations, drive efficient growth, and maximise ROI — all without adding operational complexity.
Rewarding Consumers Without the Complexity
The key to keeping your rewards program relevant is offering meaningful value without adding complexity. Consumers want easy, accessible rewards, not a complicated process. And businesses want a solution that plugs into what they’re already doing, without a total overhaul.
✅ Start Quickly and Easily
Tillo makes it simple to launch digital gift cards fast — with our plug-and-play API or StoreFront solutions, you can be up and running in as little as four weeks.
✅ Enhance What You Already Have
Our platform integrates seamlessly with your current rewards program, making it easier to offer immediate value that your customers can feel without reinventing the wheel.
✅ Scale With Confidence
Whether your business grows or consumer behaviors shift, Tillo grows with you, ensuring your rewards program stays smooth and impactful without disruptions.
Whether your business grows or customer behavior shifts, our platform iis built to scale with you. That means no disruptions — just consistent, impactful rewards.
A Smarter Way to Reward: Instant Value, No Barriers
Today’s consumers don’t want to wait for rewards — they want instant gratification. We enable this by delivering digital gift cards almost instantly through our robust API.
✨ Instant Gratification
Your customers can access their rewards instantly, which means higher satisfaction and better chances of repeat business.
🎁 3,000+ Global Brands
More options mean more satisfied customers. With over 3,000 brands to choose from, you’re giving your customers real choice — and that boosts loyalty.
⚡ Fast Setup
Tillo can integrate into your rewards program in just weeks, meaning you can start offering value quickly, without the long delays and lengthy onboarding.
Get in touch with our team or explore Sandbox.
Let’s explore how you can stay ahead of shifting spending habits—while protecting your margins.
📖