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TopCashback

TopCashback: Redefining Savings with Tillo’s Enhanced StoreFront Solution


Read time 5 mins

TopCashback TopGiftCards Laptop

About TopCashback

TopCashback is the UK’s leading cashback platform, with over 15 million members enjoying savings on purchases from more than 6,000 retailers. Established over 18 years ago, TopCashback has built a reputation for offering consumers innovative ways to save, from competitive cashback rates to referral schemes and dedicated savings tools.

Industry

Cashback and Rewards

Market

UK

Adam Bullock, TopCashback UK Director Quote
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Challenge

TopCashback needed to modernize its TopGiftCards offering to provide an intuitive user experience and deliver instant cashback on gift cards across a wider range of retailers.

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Solution

Tillo’s StoreFront solution enabled TopCashback to launch an enhanced platform featuring a mixed product basket, instant cashback rewards, and leading retailer options, all while maintaining brand identity.

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Result

The partnership with Tillo transformed the TopGiftCards platform, increasing user engagement, driving higher order values, and providing instant, tangible rewards that enhance customer satisfaction.

Read more about how TopCashback is working with Tillo

TopCashback sought to modernize its TopGiftCards offering to provide a seamless, engaging user experience for its members. 

The platform needed to deliver instant cashback on gift cards while offering an expanded range of retailers, all within a more intuitive interface. 

With the cost of living on the rise, the company also wanted to make savings more tangible and accessible for its members.

“The new TopGiftCards platform offers members a smooth, straightforward purchasing experience, with instant cashback rewards that make savings tangible. This launch is part of our ongoing commitment to helping members save more on their everyday spending.”

Improving existing systems with Tillo’s innovative technology

By partnering with Tillo, TopCashback leveraged Tillo’s award-winning StoreFront solution to launch its enhanced TopGiftCards platform. Tillo’s cutting-edge technology enabled TopCashback to:

  • Integrate a mixed product basket for seamless purchases across multiple brands.
  • Offer instant cashback rewards directly into members' accounts.
  • Expand its gift card portfolio to include over 100 leading retailers.

As a fully white-labelled solution, StoreFront allowed TopCashback to maintain its strong brand identity while delivering advanced functionality to its members.

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A streamlined and rewarding experience for TopGiftCard users

TopCashbacks partnership with Tillo has transformed the TopGiftCards platform, providing members with a streamlined and rewarding experience.

Enhanced user experience

The introduction of mixed product baskets simplifies the checkout process, making it easier for members to purchase and redeem gift cards.

Instant
rewards

Cashback on gift cards is now instantly payable, increasing customer satisfaction and driving higher engagement.

Diverse savings opportunities

Members can use gift cards for a variety of purposes, from budgeting for groceries to saving on entertainment and travel.
TopCashback TopGiftCards StoreFront
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“Tillo’s StoreFront solution has enabled us to deliver a more dynamic and rewarding platform for our members. Instant cashback on gift cards is just one of the ways we’re making savings more accessible and impactful for our users.”

Adam Bullock, UK Director, TopCashback

“This partnership represents a shared vision of empowering consumers with smarter ways to save. Together, we’ve built a solution that simplifies the gift card purchasing journey while maximizing value for TopCashback members.”

Alex Preece, CEO and Co-Founder, Tillo

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