The technology at the heart of the project
Tillo CEO, Gareth Gillatt, explains:
“As soon as I heard from Andy I knew we would help deliver the vouchers and we already had the supermarkets onboard to be able to support this but I also knew we would have to work incredibly quickly, we had 10-14 days to get it up and running. The initiative went live on the 29th of March and as Edenred worked on the front end, we quickly assembled dedicated teams to work on the backend of our platform to power Edenred’s work.”
Tillo set up dedicated teams to work on the backend of their delivery platform to power Edenred’s work: Onboarding Team consisting of commercial and technology reps to ensure new supermarkets were onboarded as efficiently as possible and within days.
Operations Team consisting of operations and finance reps to manage the day to day running of the project. For supermarkets such as ASDA, Morrisons, McColls and M&S that didn’t have an API available Tillo managed huge volumes of stock and corresponding cash flow from Edenred.
The Data Team created a bespoke dashboard for the project to perform continual trend analysis on stock levels. This was essential as orders were being placed multiple times a day and stock needed to be continually monitored.
Tillo COO, Alex Preece, continues:
“Given that we were ourselves as a business adapting to lockdown, remote working and our own personal challenges, I am hugely proud of the team and what we achieved. To put it into perspective, we issued more gift cards in April than we did in the whole of 2019.”
As the initiative began to gain traction and media coverage a number of new retailers; Aldi, McColls and Iceland, approached Tillo to become part of the scheme, none of these retailers had completed B2B voucher distribution before.
It was great to see the additional supermarkets wanting to become a part of the initiative, for all parties involved, but it also meant that these brands needed to be onboarded which was in itself a challenge, as this process normally takes 3-6 months; this time round they were onboarded in days.
Tillo’s powerful API ensured that as soon as Edenred’s system called a voucher from a given supermarket, Tillo could take the funds from the brand in real time. For supermarkets such as ASDA, Morrisons, McColls and M&S that didn’t have an API available Tillo managed huge volumes of stock and corresponding cash flow from Edenred.