<img height="1" width="1" style="display:none" src="https://www.facebook.com/tr?id=2750159335126703&amp;ev=PageView&amp;noscript=1">
Skip to content
The White Company

Enhancing the gift card experience with Jigsaw


Read time 5 mins

GUIDE_TO_GOOD_GIFTS_GIFTCARD_MODULE copy
235bc958-5afa-4546-a0c9-011d5e839af6 (1) copy

About The White Company

The White Company is a beloved British brand renowned for its impeccably stylish, beautifully crafted products, primarily in white. With over 25 years of excellence and a loyal customer base spanning the UK, the US, and beyond, The White Company stands for timeless style over fleeting trends, quality over quantity, and exceptional attention to detail. 

From luxurious, hand-finished bed linens to their second-to-none customer service, every aspect of The White Company’s offering reflects their commitment to elegance and craftsmanship on a grand scale.

Jigsaw_Icons_Gradient_MK_Q424_Timer

Challenge

The White Company customers couldn’t redeem more than one gift card online at once.

Jigsaw_Icons_Gradient_MK_Q424_Trophy award

Solution

Worked with Jigsaw to launch a new online feature that allows customers to merge multiple gift card balances into one. 

Jigsaw_Icons_Gradient_MK_Q424_Graph grow

Result

Reduction in customer service times and over 7,500 gift cards merged in 2023 alone.

Improving the online redemption process for gift cards

Every customer journey counts - when technical issues like multi-gift card redemption arise, they can lead to lost revenue and diminished loyalty. Over half of consumers cut spending or leave a brand after a bad experience, driving companies to prioritise seamless customer journeys.

For gift cards, technical barriers often mean unredeemed balances and missed engagement opportunities, costing brands millions. Streamlining digital redemption is essential to avoid these losses and maintain customer satisfaction.

For premium brands like The White Company, a smooth, accessible experience across all channels is key.

woman-using-a-laptop-2023-11-27-05-11-57-utc copy
Screenshot 2024-12-09 at 12.04.18 copy-1

Improving The White Company's gift card journey

Customers could only redeem more than one gift card when shopping in-store; if they were shopping online, they could only use one gift card when checking out. At Jigsaw, we understand the importance of making every journey as seamless and user-friendly as possible. 

We worked with The White Company to create a feature where customers can redeem multiple gift cards on their eCommerce site

A seamless customer experience

This feature bridges the online gap, offering the same smooth, user-friendly experience across channels.

However, this is not the only benefit of creating a seamless customer experience. The White Company saw a huge reduction in customer service times as customers were able to check the balance of their cards and merge them themselves - all on a sleek and easy-to-use website. 

Last year alone, over 7,500 balance mergers were made; this means 7,500 customer journeys were made smoother - an amazing result for The White Company and their customers.

BEGC_1_F copy-1
LIFESTYLE_05

Working with gift card experts

When brands partner with gift card specialists, they unlock the full potential of their program. Jigsaw's team brings years of experience in enhancing and streamlining the gift card experience, helping clients like The White Company maximise engagement, satisfaction, and revenue.

Ready to take your gift card program to the next level? Let Jigsaw handle every piece of the puzzle so you can focus on what you do best - growing your business. 

“This solution allowed consumers to have a smoother customer journey and a reduction in contact for customer service centres as customers were able to check their own balances and merge gift cards in order to use more than one gift card per order. This also meant that The White Company could improve their customer journey without any internal resources required. Happy client and happy customers!”

Katie copy

Katie Cannon, Managing Director of Jigsaw

Hear from more of our customers

Speak to an expert today!
12092024_TilloConnect_The_May_Fair_Chloe_Hashemi-0820 (3) copy 2