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The Royal Horticultural Society

Achieving 958% week-on-week gift card growth with Jigsaw


Read time 5 mins

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About RHS

The RHS is the UK’s leading gardening charity, helping people and plants to grow. Founded over 200 years ago, the RHS is now a thriving and diverse community of professional and amateur gardeners, members, supporters, volunteers, RHS Garden and Show visitors, students, scientists and more – all passionate about spreading the joy we get from gardening.   
 
The RHS has five gardens that welcome over three million visitors every year and run events like the famous RHS Chelsea Flower Show. The RHS also works with thousands of different schools and communities and conducts cutting-edge scientific research. The RHS gives millions of people expert and encouraging gardening advice through their Grow app, website and Membership benefits.

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Challenge

RHS had no gift card offering and no internal team to kick one off.

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Solution

Jigsaw launched RHS's gift card program from scratch and into every channel - all within four months. 

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Result

RHS have a growing omnichannel gift card program managed by Jigsaw.

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The importance of having a gift card program

In today’s fast-evolving retail landscape, gift cards have become a cornerstone for driving additional revenue, boosting customer loyalty, and creating versatile sales opportunities across every channel.

With gift card industry growth expected to skyrocket in the coming years, more brands recognise the potential of a robust gift card program not only for immediate revenue but also for targeted promotions, seasonal sales peaks, and employee incentives.

RHS wanted to capitalise on this, so they enlisted the help of Jigsaw, the gift card experts, to bring their gift card program to life. 

Creating a gift card program from scratch

The Jigsaw team designed, developed, and launched a full-scale gift card program available across B2C and B2B platforms, bringing RHS’s offering to life across both physical and digital channels in an impressive four-month period. 

Jigsaw also collaborated closely with RHS on their physical and eGift card designs, which you can see to the right. This partnership enabled smooth sales and redemption of gift cards, both online and in-store, making it easy for customers to engage with RHS in any way they choose.

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Launching the RHS eCommerce site

To create a seamless experience that’s perfectly on-brand, Jigsaw built a fully branded, bespoke eCommerce site that extends RHS’s main website, taking care of the design and ongoing management so RHS can focus on what they do best. 

Seamless gift card processing with Jigsaw360

RHS’s gift card program was seamlessly integrated into Jigsaw360, Jigsaw’s secure and reliable processor that ensures every gift card transaction is safe and efficient. To boost visibility, Jigsaw also launched RHS onto the Tillo Network, putting their gift cards in front of hundreds of potential buyers and opening up new growth opportunities. 

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Launching the RHS eCommerce site

From zero to hero - RHS now has a flourishing, omni-channel gift card program operating in both B2B and B2C channels, expertly managed by Jigsaw. 


Their program has unlocked exciting new avenues for customer engagement, giving RHS a powerful tool for driving revenue growth. The success of the program was evident right from the start, with the highest-grossing week for eCommerce sales achieving an impressive 958% week-on-week growth following launch.

"Very professional and the communication was excellent. I'm happy with the support we recieved throughout the project delivery"

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The RHS Team

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