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Nike

Driving eGift card sales with animated designs 


Read time 5 mins

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About Nike

Nike is a global sports brand on a mission to bring inspiration and innovation to every athlete* in the world. They have a culture of innovation and take action to create a future of continual progress for athletes, sport and our world.

Founded in 1964, Nike has become one of the leading sports brands across the globe, with over 1,000 stores globally. 

*if you have a body, you’re an athlete.

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Challenge

Nike wanted to increase eGift card sales.

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Solution

Working with Jigsaw to produce innovative gift card animations!

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Result

Animated designs now make up 44% of Nike eGift sales.

The importance of digital gift cards

For the first time in history, digital gift card sales overtook physical in the first half of 2024, which means having an established digital/eGift card offering is more important than ever.

Increasing eGift card sales for Nike

Nike was keen to increase their eGift card sales - and quickly!

Jigsaw is always looking for new and innovative ways to drive gift card sales, so we suggested creating a new range of animated gift cards. 

Nike loved the idea and wanted something implemented immediately, so the Jigsaw team set to work. Nike designed the animations in-house while Jigsaw worked on all the other aspects, like working on their eCommerce site and building new email templates. 

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The importance of continuous innovation

At Jigsaw, we’re always up to date with the latest industry news and trends - we really do live and breathe gift cards. This means we’re always looking for new ways to innovate, and animated gift cards were one idea that really worked for Nike.

Animated eGift card designs boost conversion rates and are a cost-effective way to keep offerings fresh, fun and varied. They can convey complex design ideas or messages in a creative and memorable way, which is great for brands looking to improve their brand recognition and recall. 

Results that speak for themselves

From day one, Nike saw an uptick in eGift orders, and animated designs now make up 44% of their total eGift sales!

Ready to unlock the full potential of your gift card program?

At Jigsaw, our team is here to help you maximise the potential of your gift card program. We handle every piece of the puzzle so you can focus on growing your business while we ensure your gift cards become a powerful revenue stream.  

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