New Look
With Tillo, New Look achieved 42% growth in sales, despite multiple lockdowns
Read time 5 mins
About New Look
The New Look story began in 1969 as a single fashion store in the UK.
From there, they have grown to become a leading fashion brand, with 475 stores in the UK and Ireland.
Their online offering, newlook.com, also ships to around 66 countries worldwide.
Industry
Retail
Market
Global
Challenge
New Look wanted to expand its reach into the UK B2B market and track gift voucher sales in real-time.
Solution
Tillo's powerful API instantly connected New Look to hundreds of new partners and their millions of B2B end users.
Result
With Tillo New Look increased face value sales by +42% YoY and increased transactions by +39%.
Read more about how New Look is working with Tillo
New Look wanted to expand its reach into the UK B2B market; however, the API integrations and float management required to work with new partners made the whole process awkward for both parties.
New Look also wanted to track its gift voucher sales in real-time and move away from using Excel spreadsheets.
Connecting New Look to millions of B2B customers
Tillo's powerful API instantly connected New Look to hundreds of new partners and their millions of B2B end users.
Integrating with a new partner was previously a strain on both parties' time and resources, and Tillo helped New Look streamline the whole process.
Seamless
Immediate digital issuance for
efficient distribution and instant gratification.
Reliable
A robust platform with zero downtime for an uninterrupted service.
Global
Instant access to hundreds of B2B gift card buyers in the UK, Europe, and beyond
Gift card management made easy
With Tillo's Brand Hub, New Look could access live performance analytics, making it easy to monitor their sales and track the success of discount campaigns.
New Look has experienced 28% average YoY Face value sales growth since joining the Tillo network in 2017 and processed over seventy thousand gift cards to date.
Moreover, despite the economic uncertainty caused by the coronavirus pandemic and successive lockdowns, New Look's face-value sales actually increased by 42% in 2020.
"We’re over the moon to see online B2B sales growth during a difficult year with COVID-19. Having access to new streams of B2B gift card revenue really helps us grow our gift card programme. The Tillo platform is incredibly user friendly and easy to use, and we love the constant stream of new features you release."
Senior Partnership Manager at New Look