Here at Reward Cloud we've been on a mission to change the way people think about gift cards.
The Flash Sales effect
We want to share insights here to help those on our network run successful sales in the future.
When we first started looking into the gift card market we couldn’t believe that while a consumer (me and you) can visit a retailer’s website (e.g. Debenhams) to buy a digital gift card and receive an instant voucher (e-gift) this simply wasn’t the case in the B2B (business to business) world.