The last few years have seen a huge shift in the rewards and incentives industry, with new brands entering the market or existing ones moving into B2B, lots of new digital products and use cases, and a variety of new distribution channels opening up.

It’s been refreshing to see the gift card landscape completely change with huge amounts of investment, innovation and exciting new business models - we’ve even spawned a copycat competitor. It’s safe to say, there’s never a dull moment in what is now a vibrant and thriving sector.

Those few years have seen a huge acceleration in our business and this last week has been significant for Tillo for a number of reasons.

Firstly, we’ve just announced our partnership with Blackhawk Network to help distribute their fantastic catalogue of content into the B2B and corporate markets.

We’re extremely privileged that this global leader in gift cards has selected and entrusted us to provide a key channel of distribution for them. As a comparatively young company, we’re delighted to have developed such a widely-used, market-leading API that even a large, global business can trust it to provide the sophistication and volume it needs.

In fact, we’ve just celebrated our three-year anniversary, as we went live on Black Friday 2016 with Amazon and NextJump. It might seem incredible to test our production API on the busiest shopping day of the year, but that move represents Tillo’s bold approach to doing business.

Three years ago, the rewards and incentives industry was plagued by a lack of transparency, delayed fulfilment, manual processes and poor customer service. We had a different view of how things should work and wanted to challenge the status quo, and that’s why we set up Tillo.

As a business, we broke through £20m in digital gift card sales this November. Ironically, it’s not too long ago that people used to wonder when digital would take off. Well, I think it’s safe to say that day has now officially arrived, and long may it continue.

On a personal note, I’m immensely proud of all the team here at Tillo and very appreciative of our network of prized brands and partners, and everyone who has backed and supported us.

Next year, we’ll be continuing to work hard on the features and capabilities that our brands and partners need, such as adding more functionality, content, and geographic areas. We’re proud to be part of an industry that has upped its game and transformed itself to meet the demands of a digital world, despite a challenging retail environment, and look forward to seeing what it has to offer in 2020.

Gareth Gillatt
Co-founder / CEO