“On the first week of November Tillo gave to me, five steps to ensure you get the most from Black Fridayyyy.”
Ok, so we may not be the best at jingles, but we can help ensure you get the most from peak trading in the lead up to Black Friday and this year, more than ever, we all know it’s crucial time for retailers. It’s less than a month away, so, are you ready to go?
In this blog we’ve outlined five tips for our valued brands to ensure you get the most from the Tillo platform.
1. Set up your promotions and increase gift card sales by over 50%
Did you know that on average during promotions, we see the gift cards sold increase by on average 53%? The chances are that your Black Friday discounts and offers will have been planned for some time now, so, why not ensure that these promotions are set up in the hub as soon as possible? This will mean that partners are made aware of what you are offering well in advance of the big day in order for their customers to take advantage of the promotions.
It’s also worth noting that our data shows us that, last year, following promotional activity, gift card sales stayed up compared to pre-promotion period, on average by 32%.
2. Review brand credit relationships
This could be a good time to review any brand credit relationships you manage through the hub. Make sure that the credit limits are up to date and any pending invoice payments have been approved.
3. Are you up to date with your partner approvals?
Want to ensure you are connected with as many partners as possible to maximise sales? Check in with the account management team if you have any outstanding partner approvals.
4. Update our contact details
It’s crucial at this busy time of year that we and partner contacts can get in contact. If we, or they, can’t get in touch then it makes it harder for us to ensure that you are kept up to date with crucial information. Please take a look and ensure we have the right contact person/s for you.
5. Learning what worked well from past promotions
Learning from past activity is key to success for peak season this year. Consider what promotions worked well last year and what you could run again. Are there any specific partners you could reach out to run similar campaigns this time round?
As ever, please do get in touch with any additional ways we can support you over the coming weeks and months, we want to help wherever we can.
Want to know more about how Tillo could help your brand this festive season and beyond? Why not book a demo with a member of the team, today!