Staying ahead in a competitive retail landscape means tapping into every possible revenue stream – and corporate gifting is one you can’t afford to overlook. While traditionally associated with business-to-business (B2B) initiatives, corporate gifting is now becoming an essential strategy for retail brands aiming to broaden their audience and drive significant growth. The key player in this space? Gift cards. 🎁
Here’s why 2025 is the year to unlock the power of corporate gifting for your gift card program.
1. A huge market that's waiting for you
Corporate gifting is big business, with companies spending billions on gifts for employees, clients, and partners. This market isn’t slowing down, either – it’s growing. Retail brands with strong gift card programs are perfectly positioned to tap into this demand.
Think about it: businesses are actively searching for easy, versatile gifting solutions that appeal to everyone. Your brand’s gift card offers exactly that, making it an obvious choice for companies looking to provide thoughtful, flexible rewards.
2. Drive new customer acquisition
Corporate gifting doesn’t just bring in revenue; it brings in new customers. When businesses choose your gift card as their corporate gifting solution, they’re introducing your brand to potentially hundreds – or even thousands – of new individuals. Each gift card is an invitation for someone to shop with you, explore your offerings, and (hopefully) fall in love with your brand.
Plus, it’s not just a one-off. Many recipients return for future purchases, turning a corporate gift into a long-term customer relationship.
3. Boost brand awareness
Corporate gifting puts your brand in the spotlight. When companies select your gift card for their employees or clients, your logo, colours, and messaging are front and centre. In essence, every gift card becomes a mini advertisement for your brand.
Now, imagine this amplified across dozens of companies, reaching hundreds or thousands of individuals who may not have engaged with your brand before. It’s brand visibility at scale, with a personal touch.
3. Strengthen your eCommerce and omni-channel strategy
Corporate gifting isn’t limited to physical stores. With the rise of digital gift cards, businesses can easily distribute your gift cards electronically – ideal for remote teams or last-minute gifting needs. This flexibility makes your gift card even more appealing to corporate buyers.
By ensuring your gift card program is seamlessly integrated across your eCommerce and in-store channels, you’ll make it easy for both businesses and recipients to redeem their cards wherever and however they prefer.
Ready to start? Let's make it happen 🎉
A well-executed corporate gifting strategy can take your gift card program to new heights, driving revenue, attracting new customers, and increasing your brand’s visibility. But to maximise the opportunity, you’ll need a partner who knows the ins and outs of the gift card world.
At Tillo, we specialise in helping retail brands like yours unlock the full potential of their gift card programs – including the booming corporate gifting market. From seamless distribution to personalised designs, we’ll ensure your gift card stands out to corporate buyers in 2025 and beyond.
Speak to one of our experts today to see what we can do for you.
