Unlocking Profit and Potential with Digital Gift Cards in 2024: Webinar Highlights

As we delve into the core insights from our recent webinar, it's clear that 2024 marks a pivotal year for digital marketplaces, with our discussion with Nicole and Joe illuminating how the digital gift card market is booming and how these strategic assets are becoming more than just a gift but a cornerstone of consumer engagement. 

But why is this shift so significant, and what does it mean for your business?

Here are some of the highlights from our recent webinar. 👇

The Power of Digital Gift Cards

Digital gift cards are not just a convenient option for the giver and the recipient; they're a versatile tool for businesses aiming to enhance their customer experience, loyalty, and engagement.

Our webinar highlighted several key benefits that digital gift cards bring to the table for businesses, including:

• Revenue Growth: Digital gift cards open new avenues for revenue, including untapped markets and customer segments. 📈
• Increased Engagement: Offering rewards and incentives can significantly boost customer engagement rates, helping to transform consumer behavior and speed up the adoption of new technologies. 👀
• Enhanced Customer Experience: Using an intuitive gift card platform and gift card API makes the delivery and redemption process of digital gift cards seamless for your customers, fostering a positive association with your brand. 💖

Are Digital Gift Cards Branded Currency?

It’s no secret that digital gift cards are more than just a gift; but their name can cause some businesses to restrict their thinking when applying them to new use cases outside of reward and recognition.

At Tillo, we’re a technical springboard for businesses looking to innovate using digital gift cards, facilitating new and exciting use cases such as cash-out, cashback, mass payouts, and more that take advantage of the profit and potential tied up in what is essentially a form of ‘branded currency.’ 

Nicole and Joe shared their thoughts on how the digital gift card market is shifting towards new B2B use cases and why thinking of gift cards as branded currency can make these use cases easier to understand. Our hosts then provided detailed insights into precisely how gift cards can be used to generate new streams of profit for businesses and what HyperJar specifically is doing to turn gift card discounts into instant cashback for their customers. 

What Role Does a Gift Card Platform Play In Unlocking The Profit and Potential of Digital Gift Cards for Businesses? 

Having shown our audience the profit and potential of digital gift cards, it was time to explain precisely how they can achieve this growth for themselves by introducing them to the power of partnering with a gift card platform. 

Gift card platforms with advanced APIs, such as Tillo’s, provide instant connectivity to thousands of gift card brands without the need for individual brand agreements - streamlining the process of embedding digital gift cards into your business strategy while also providing access to extensive reporting and analytics within a centralized management Hub. 

Watch the Full Webinar On Demand

Join the conversation and discover how Tillo, alongside innovative partners like HyperJar, is redefining what’s possible with digital gift cards.