Read time 4 mins
Author Sophia 🌱
We’re thrilled to announce that Tillo has collaborated with Brilliant Brighton to sponsor a brand new gift card for the local Brighton area that can be spent like a debit card with shops, restaurants, and leisure venues.
The Brighton Gift Card will help to drive local spending in the city, give employers a local choice for employee rewards, and help independent businesses and national brands to collaborate through one gift card.
Set to launch in May; the Brighton Gift Card will work through the Mastercard system. All types and sizes of businesses in The Lanes, North Laine, East Street, North Street, Preston Street and Western Road are eligible to accept the card, and no additional equipment is required!
“I co-founded Tillo in Brighton 7 years ago to enable organizations to deliver rewards and incentives from the brands people love, using the power of digital gift cards. When it comes to gift card spending, people often gravitate to the same 20-30 brands. As a Brighton headquartered business, I’ve been thinking about how to drive money locally using gift cards, so when the opportunity came up for us to sponsor a gift card purely for Brighton that could be used with both national brands and independents, it was a no brainer.”
“As well as being available for people to buy online, the Brighton Gift Card will sit within our gift card catalogue, so the buyers in our network will have the option to promote it within their corporate initiatives. Instead of buying a gift card for Amazon or a single retailer, employers can use the Brighton Gift Card, giving their employees the gift of choice and ensuring the benefit of their investment stays local. B2B gift card spending is worth £5.6 billion annually, growing at 12% per year; the Brighton Gift Card is a gateway for Brighton to capture some of that corporate spending.”
“Usually, there is no way for small independent businesses to work alongside big brands but the Brighton Gift Card gives them a way to do just that. It will feature the most well-loved brands in Brighton with local favourites and, as we are sponsoring the card, it is free for businesses to be a part of the Brighton Gift Card. Brighton is a fantastic city which offers a unique lifestyle and has had an influx of new residents and new investment. It’s time for us to have our own gift card so we can drive more revenue locally and make our city the best it can be.” Says Alex Preece, Tillo’s CEO & Co-Founder.
“A gift card that represents Brighton is something we’ve wanted to introduce for some time. Brighton has an amazing array of national and independent businesses creating an experience that just isn’t available anywhere else. The Brighton Gift Card will essentially be like our own currency and a celebration of all that is unique in our city.”
“The gift card is a way that we can give back to our businesses in Brighton by encouraging local spend, it will also drive tourism and be a way that employers in the area can reward and incentivise their staff. What Brighton businesses need to do now is register to accept the card, free. It’s a route to new customers, increased footfall, and repeat visits.” Says Gavin Stewart, CEO at Brilliant Brighton.
Once launched, both physical and digital versions of the Brighton Gift Card will be available. Accessibility of the digital version of the Brighton Gift Card is vital, says Alex:
“Digital payments are ubiquitous now, and both consumers and organisations are looking for payments to be as clean and simple as they can be. The ability to buy a digital Brighton Gift Card, load it onto your phone, and pull out your phone to pay is what customers both want and expect, and that’s what we help support.”
Fintech Miconex, founders of the award-winning Town & City Gift Card concept, is providing the technology for the Brighton Gift Card.
Managing director at Fintech Miconox, Colin Munro, said the partnership between Brilliant Brighton and Tillo paves the way for future collaborations:
“The collaboration between Brilliant Brighton and Tillo is exciting. Tillo processes a billion pounds of gift card transactions each year, helping businesses to use digital gift cards as a way to distribute funds and reward staff, with a focus on keeping money in retail. And now they are putting that experience and knowledge into the Brighton Gift Card, working alongside Brilliant Brighton to make the city’s proposition more accessible for locals, visitors, and employers.”
“From its unique shopping areas to its cosmopolitan seafront, eclectic foodie scene to quirky attractions, Brighton has a pull that’s all its own, bringing in £370 million in tourism in 2020. A city this dynamic needs a platform to showcase its success, and the Brighton Gift Card will do just that. It’s a local currency for the city that brings together all types and sizes of businesses together behind one gift card, creating the ultimate multi-store gift card.”
“This is a game-changing collaboration between a business improvement district and an organisation that is taking an active role in supporting Brighton’s economy for the benefit of its businesses, and one that could be replicated in towns and cities around the UK and Ireland.”
Local Brighton businesses can already sign up for free to accept the Brighton Gift Card by filling out a form here.
About Tillo: Tillo enables businesses to supercharge sustainable and profitable growth through an innovative platform that uses the power of digital gift cards to connect consumers to the brands they love. It means businesses can tap into new, lucrative, and exciting revenue streams to acquire new customers and reward loyal ones.
Tillo is quick and easy to deploy with the fastest growing network, enabling our customers, their customers, and thousands of global businesses to flourish. We work with over 2,000 brands, in 16 currencies across 36 markets and have processed over ÂŁ2 billion worth of gift cards.
For further information, visit http://www.tillo.io
About Brilliant Brighton:
Brilliant Brighton (also known as Brighton Business Improvement District or BID for short) is a not-for-profit organisation formed of 517 businesses, including shops, salons, bars, cafes, and restaurants within Brighton city centre, who contribute and come together to make Brilliant Brighton a fantastic place to work, live and visit.
