Gift cards are widely recognised for driving consumer sales, but their potential extends far beyond traditional retail. There’s a largely untapped opportunity in the business-to-business (B2B) market, where companies seek scalable solutions for employee rewards, client gifting, and incentive programs. By expanding your gift card program to include B2B offerings, you can unlock new revenue streams, elevate brand exposure, and build long-term corporate partnerships.
At Jigsaw, we specialise in helping retail brands like yours capitalise on the growing demand from businesses. Let’s explore how the B2B market can take your gift card program to the next level. 🚀
Why B2B is a game-changer for your gift card program
Gift cards are no longer just for individual consumers. The B2B market presents an exciting opportunity for businesses to purchase gift cards in bulk for a variety of purposes, from client appreciation to employee rewards. Tapping into this demand can transform your program into a significant revenue generator and a powerful brand-building tool.
When businesses buy your gift cards for their employees or clients, they are not only supporting your bottom line but also increasing your brand visibility in new and potentially lucrative markets. Consider the value of companies purchasing hundreds, even thousands, of gift cards at a time. This kind of volume can have a major impact on your overall sales while simultaneously introducing your brand to new audiences. 🌍
Benefits of expanding into the B2B market
- Significant sales volume: 📊 B2B buyers tend to purchase in bulk, often placing orders that far exceed individual consumer transactions. A single corporate order can result in hundreds of gift cards being distributed, making a substantial difference in your bottom line.
- Brand amplification: 🌟 Every gift card represents an opportunity to extend your brand’s reach. When businesses distribute your cards to employees, clients, or partners, they are effectively acting as brand ambassadors, promoting your store to new customers who may not have otherwise encountered your brand.
- Repeat business: 🔄 Many organisations run regular incentive or rewards programs, meaning they often have an ongoing need for gift cards. By establishing strong relationships with corporate clients, you create a reliable, recurring revenue stream for your business.
- Strengthening partnerships: 🤝 Offering tailored gift card solutions to businesses helps foster strong, long-term partnerships. When you make it easy for companies to incorporate your gift cards into their reward or recognition programs, they’re more likely to return for future purchases.
How Jigsaw simplifies your expansion into B2B
We understand that expanding into the B2B market might seem like a complex task, but that’s where Jigsaw comes in. Our expertise lies in helping brands seamlessly integrate B2B solutions into their existing gift card programs. Here’s how we can support you:
- Customisable solutions: 🛠️ Whether you want to go digital first, or a combination of digital and physical, Jigsaw provides tailored solutions to suit your needs and goals. We can help you develop specialised offerings that appeal to corporate buyers, making it easy for them to purchase and distribute your gift cards.
- Streamlined processing: 🏷️ Jigsaw ensures that bulk ordering is as simple as possible. Our technology, Jigsaw360, supports effortless ordering and processing of your gift cards, allowing businesses to efficiently manage their gift card needs.
- Marketing expertise: 🎯 Jigsaw has over 11 years experience working with B2B buyers and a vast network to draw on, so your program is promoted and shared effectively with a B2B audience. From targeted campaigns to bespoke sales strategies, we can help you get your gift cards in front of the right decision-makers.
- Scalable opportunities: 📈 The B2B market is vast and varied - we’ve only touched on one small aspect with Reward and Recognition - opportunities range from employee recognition programs, instant cash back, loyalty cash back and so much more. Jigsaw helps you tap into these opportunities, offering solutions that fit seamlessly into any business’s reward structure.
The time to act is now
The B2B market represents a major growth opportunity for your gift card program. By expanding your focus beyond individual consumers and offering tailored solutions for businesses, you can significantly increase sales, boost brand awareness, and establish long-term corporate partnerships. With Jigsaw by your side, you’ll have all the tools and support you need to succeed in this dynamic space.
Are you ready to explore the full potential of the B2B market? Contact Jigsaw today, and let’s work together to expand your gift card program into this exciting new territory. 🌟
Interested in learning more? Get in touch with Jigsaw to find out how we can help your brand make a seamless entry into the B2B gift card market and start reaping the benefits today.
