We’re all about making gift card management a breeze. Our Hubs are the go-to spot for buyers and brands, a central place to explore insights, review orders, manage multiple currency funds, and kick off new partnerships. Buyers can browse our catalogue, filter by brand, and - when no extra approvals are needed - add brands directly to their selling platform. It’s all about making the process as seamless as possible.
We’re always looking for new ways to make things more streamlined and faster for our Buyers, and through some discovery work with internal and external stakeholders, we had feedback surrounding adding brands to the platform was a bit time-consuming - especially for new or onboarding buyers who are still getting their footing and need to add a lot of brands in a short time frame.
Tackling the friction in adding lots of new brands
By reviewing the process, we found it took four clicks, including using an old dropdown for relationship selection that didn’t always fit. Mistakes were common, with buyers sometimes selecting the wrong relationship type, which often led to the Operations Team stepping in to sort things out.
Streamlined and simple: A one-click brand-adding feature
We reviewed the data and spoke more in-depth with our designers and developers, and our product and design teams rolled up their sleeves to make the process smoother. The teams tested a few different approaches, including list and shopping basket-style interfaces, but quickly realised that simplicity was key. Instead of adding more layers, we focused on cutting out the unnecessary steps. Now, with a streamlined one-click add feature, the process is free from dropdowns and page loads. Just one click, and you’re done.
This change doesn’t just speed things up; it also reduces errors, letting the Operations Team spend more time on proactive support rather than untangling unintended selections. It’s a simple tweak that makes a big difference in the Buyer Hub experience.
The impact: Efficiency, accuracy, and a better Tillo experience
What might sound like a small change has had a big impact on the way buyers navigate the Hub. By cutting down clicks, reloads, and dropdowns, we’ve made the experience smoother, faster, and a lot more intuitive. And this update is just one way we’re living out our commitment to enhancing usability for everyone in our community.
Building a better Tillo, step by step
This update is part of our ongoing mission to make Tillo an effortless platform with which to work. Many more enhancements are on the way, so stay tuned as we continue to roll out changes designed to make your experience with Tillo as easy as possible.
If you’re an existing customer and want to learn more about how this change can streamline your workflow, please contact your account manager - they’d be happy to help! And if you’re new to Tillo and ready to experience our seamless process firsthand, we’d love to connect. Get in touch, and let’s transform how you manage gift cards.
