The holiday season is the busiest time of year for retailers, so ensuring gift cards are a central part of your strategy is essential. Gift cards are one of the most popular holiday gifts, making them a go-to choice for last-minute shoppers and thoughtful gift-ers alike.
At Jigsaw, we help brands take full advantage of the holiday peak. Whether it's in-store, online, or through mobile apps, offering a seamless omni-channel gift card experience can turn the festive rush into long-term customer loyalty and big sales gains. 🚀
Let’s dive into why your brand needs to prioritise gift cards during this period and how much revenue you can drive by doing it right.
The power of gift cards during the holidays 💸
Recent reports show that U.S. holiday retail sales in 2024 are expected to reach up to $989 billion. For retailers, this means a massive opportunity to drive revenue.
The numbers don’t lie: gift cards are a top choice during the holiday season. The National Retail Federation (NRF) reports that 43% of holiday shoppers' budgets in 2023 were planned to go toward gift cards, reflecting a strong preference for them as a gifting option during the holiday season. Consumers love gift cards for their flexibility, ease of use, and the freedom they offer recipients to choose exactly what they want.
The best part? Gift card holders often spend more than the card’s value, which means more sales for your brand when customers redeem their cards. 📈
Why an omni-channel approach matters
To truly maximise the potential of gift cards during the holiday peak, an omni-channel approach is key. Customers want the flexibility to buy and redeem gift cards wherever and however they prefer—whether that’s in your physical store, on your website, or through your mobile app. 📲
By offering an omni-channel gift card program, you’re ensuring that you meet customers wherever they are, giving them a seamless experience no matter how they choose to shop. And here’s why that matters:
- Convenience for shoppers: During the holiday rush, customers are looking for quick, easy, and convenient gift options. Gift cards tick all those boxes, but only if they’re easily accessible across all your sales channels.
- Increased reach: Offering gift cards through multiple channels allows you to reach more customers, including those who prefer to shop online or on mobile. With a cohesive program in place, your brand stays top of mind no matter where shoppers are.
- Stronger customer engagement: By ensuring customers can redeem gift cards on any platform, you create a smooth, enjoyable shopping experience that builds brand loyalty. A frictionless process can make the difference between a one-time holiday shopper and a lifelong customer.
Managed by experts: Jigsaw's omni-channel gift card solutions are essential 💡
Managing a gift card program, especially during the holidays, can be complex. That’s why it’s essential to have experts like Jigsaw on your side. We understand the importance of creating a seamless omni-channel experience that works flawlessly for both you and your customers.
Here’s why having your program managed by experts matters:
- Streamlined operations: We take care of the technical complexities, ensuring that your gift card platform integrates smoothly with all your sales channels. Whether it's physical cards in-store, e-gift cards online, or mobile app redemption, we’ve got you covered.
- Optimised for growth: Our solutions are designed to grow with you. As your brand expands, we ensure that your gift card program remains scalable and adaptable, ready to handle increasing demand during peak periods like the holidays.
- Expert marketing support: We help you promote your gift card program effectively. From eye-catching designs to exclusive promotions, we are always driving your brand, making sure people know that your brand’s gift cards are the perfect holiday present.
- Frictionless customer experience: A seamless gift card redemption process is essential for building customer loyalty. We ensure that your customers can easily redeem their cards across all platforms, resulting in a positive experience that keeps them coming back for more.
Make the most out of the holiday gift card boom
The holiday season represents an enormous opportunity for retailers, and gift cards are at the heart of it. By offering a well-managed, omni-channel gift card program, you can maximise revenue, boost brand exposure, and build lasting customer loyalty.
At Jigsaw, we’re here to help you make the most of the holiday peak. From program management to processing and eCommerce, we’ll ensure your gift card strategy is set up for success. Ready to take advantage of the holiday gift card boom? Let’s get started today! 🚀
Get in touch to learn more about how Jigsaw can help you maximise your gift card sales this holiday season and beyond.
