Do Employees Want Gift Cards This Christmas?

As the holiday season approaches, it’s time to start thinking about how you will reward your employees this Christmas.

We understand that seasonal gifting can be easier said than done, especially when trying to please everyone without losing the personal touch that makes a Christmas gift so special. 

Fortunately, we’re here to shed light on what your employees really want to receive from you this Christmas, and as it turns out, it’s also one of the easiest gifts for you to give. 

What gifts do employees really want to receive from their employer?

While we can’t speak for everyone, what we can do is look at the data, and research shows that 65% of employees have gift cards at the top of their Christmas list.

That’s right, the answer is yes - employees want gift cards from their employer, but the story doesn’t end there.

While it’s not compulsory to offer your employees a gift at Christmas, 40% of Gen Z and millennial respondents admitted they would consider leaving a job if their employer didn’t give them something for the holidays. 

Considering the hiring market's competitiveness and the cost of recruitment for your business, a small token of appreciation this Christmas is a worthwhile investment.  

Physical vs Digital Gift Cards for Employee Rewards

The popularity of gift cards overall has increased by 60% since the start of the pandemic, but not all gift cards are desirable and physical gift cards have actually decreased in popularity by 34%. 

People no longer want to carry a physical gift card and instead prefer to receive a digital card or voucher code that they can use online.
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Digital codes are easier to keep track of and can be monitored or replaced more easily by the sender, making them a win-win for employees who want them and employers gifting them. 

What Gift Card Should You Buy For Your Employees?

So you’ve settled on giving gift cards this Christmas, now the hard part - how do you ensure that each and every one of your employees gets a gift card they want and will want to use? 

You don’t want to spend hours choosing individual brands for individual people, but bulk-buying a generic Amazon or supermarket gift card seems somewhat impersonal.

The solution is a Choice Link -  the flexible digital gift card that helps you delight every employee. 

People want gift cards over physical gifts these days because of the flexibility they offer. With a Choice Link, you can give your employees access to more than 200 brands or make your Choice Link even more personal by hand-selecting the brands you offer. 

Setting up a Choice Link and distributing it to your employees couldn’t be easier. We can even help you brand your Choice Link and its messaging to ensure it matches your corporate identity - making it feel like more of a gift and conveying your brand’s unique personality.

To find out more about giving the gift of choice this Christmas, visit our Employee Rewards page, or to get your holiday rewards sorted without delay, get in touch, and we’ll help you create the perfect gift for your employees this Christmas.