Read time 2 mins
Author Sophia 🌱
Technology is continually evolving, and customer expectations are rising. To stay competitive, businesses need innovative tools to foster and strengthen their customer connections, and one such tool is the humble e-gift card.
More than a simple gift, e-gift cards drive customer engagement, loyalty, and retention when used strategically in a wider growth strategy. But what is it about e-gift cards that make them great for building stronger customer connections? Continue reading to find out!
In recent years, e-gift cards have become more than a last-minute gift solution. They are now a powerful marketing tool favored for convenience, personalization, and versatility.
By embedding e-gift cards into acquisition and growth strategies, businesses can engage, appreciate, and foster deeper connections with their customers, building trust, loyalty, and lifetime value.
Just because e-gift cards are digital doesn’t mean they can’t be personal. Personalization is still the key to creating memorable customer experiences. By tailoring rewards and incentives to the preferences of each recipient, you can show your customers that they matter as people, not as a number or a metric.
Personalized rewards are proven to be more powerful too. Customers are more likely to engage with your brand if they value the thing you are offering them. And what easier way to ensure they see value in what you offer than personalizing it to their unique preferences?
But how do you streamline the issuance, management, and tracking of personalized digital assets on such a vast scale? Don’t worry; we've got you covered.
In theory, personalization is easy, but in practice, customizing countless e-gift cards to your customers' preferences will likely be anything but. That's where a Choice Link comes in.
Choice Links let you surprise and delight every one of your customers with the brands they love through one customizable link.
Create your branded Choice Link in the Tillo Platform, fill it with a curated selection of the brands your customers crave, and put the power of choice in their hands. It’s as simple as that!
At Tillo, we’ve made it our mission to create an industry-leading e-gift card platform that simplifies the management and distribution of e-gift cards from 2000+ of the world's best-loved brands.
By offering real-time stock management, seamless delivery and redemption, and comprehensive data and trend analysis, the Tillo platform efficiently manages e-gift cards across multiple countries, currencies, and use cases.
Whether you're looking to expand into a new market, reward your most loyal customers, incentivize repeat purchases, or attract new business, our e-gift card platform can help you achieve it. Don’t believe us? Book a demo to see it in action.
