Read time 2 mins
Author Hannah 🌟
Employee benefits platforms have become a crucial tool for employers looking to keep their workforce engaged, productive, and loyal. But what makes these platforms stand out among HR solutions? One key ingredient is the ability to integrate gift cards into their offerings.
Digital gift cards are not just a perk for employees - they’re a strategic advantage for employee benefits platforms themselves. Let’s explore how gift cards can enhance the value of these platforms, making them indispensable for businesses and employees alike.
Gift cards have evolved from a simple gifting solution to a versatile tool that drives engagement, flexibility, and value for both employees and employers. For benefits platforms, incorporating gift cards offers several advantages - here are just five of them.
Gift cards allow employees to choose rewards that truly matter to them. This customization ensures a positive experience, making your platform more appealing to both businesses and their employees.
According to MetLife, 76% of millennial employees value benefits that can be customized and personalized to their needs and tastes, and gift cards make this possible.
With one in two companies looking to switch their employee benefits platform a diverse gift card catalog can help you stand out in a crowded market. With a simple integration to Tillo, your platform can access 2000+ global brands, ensuring employees always find something they love. This breadth of choice encourages more employers to adopt the platform, boosting your user base.
Many platforms struggle to serve employees in regions with limited discount or reward options. By integrating a solution like gift cards or Tillo’s prepaid MasterCard solution, RewardPass, benefits platforms can offer digital gift cards that work across 32 million locations worldwide. This ensures coverage for employees in underserved regions, solving a critical gap in the market.
Gift cards provide a scalable, cost-effective way to reward employees without requiring heavy financial investment from employers or your business.
Discounted digital gift cards allow businesses to stretch their reward budgets, and platforms can highlight this value as part of their sales proposition. What’s more, many brands offer additional seasonal promotions around peak periods like Black Friday and Christmas, offering more ways to show appreciation without a heavy hit on their rewards budget.
Leading gift card platforms like Tillo not only give you access to a library of leading gift card brands but also have the functionality to report on gift card trends, helping you and your customers gain a picture of their employee preferences, which can then be used to inform future strategic decisions.
Integrating gift cards into your employee benefits platform isn't just about delighting employees - it's a smart way to drive revenue and add value for your clients. Discounted gift cards and commission-based purchases create a new income stream, making your platform more profitable while enhancing the employee experience.
With Tillo’s seamless API, adding gift card functionality is quick and hassle-free - see how a switch to Tillo ensured MyStaffShop had its best Peak trading period yet! Whether you’re offering bulk rewards or ongoing gift card programs, we can help you make integration simple and scalable.
Ready to unlock the potential of gift cards for your platform? Contact us today to discover how Tillo can support your growth and transform your offering.
