Transforming gift cards into a more dynamic and rewarding way to shop.

When we launched as Reward Cloud in 2016, the humble plastic gift card’s growth was severely limited by its flaws, and recipients used to a digital-age experience were often left disappointed by errors and delays. As the original industry innovators, we used our world-class, agile technology to really shake up the gift card market, pioneering innovation and boosting investment, and redefining how and where branded currency can be used.

By continuing to develop the very best tools and standalone products and by pioneering new sales channels, we want to empower brands and businesses everywhere to realise the true potential of gift cards, and to offer their customers more choice and an amazing new retail experience.

Two of the team chatting
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Meet the team

The team in the break out area

Based in Brighton, we’re a talented team with years of experience and expertise across multiple sectors, including in-house development, payments, fintech, retail and finance.

We’re proud to be backed by two of Europe’s most successful investors: Paul Forster, Co-Founder of, and Robert Dighero, Partner at Passion Capital.

Our team is growing, find out about careers with us.

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Alex Preece

COO & Co-founder

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Gareth Gillatt

CEO & Co-founder

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Martyn Fagg


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Lee Spencer


Together, we can deliver more rewarding experiences for customers everywhere.

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